该书成色:全新ISBN:9787802184824定价:36.80出版社:中国宇航出版社出版日期:2009年作者:戴卫平 蔡坤 编者:戴卫平 蔡坤 版次:未知装帧:简装开本:32开本:未知页码:524正文语种:未知该书内部编号:《商务英语话题王》在编写时注意到了两个重要问题：一个是要提供给读者一本全面精细、实用性强的口语书，为此在内容涉猎的范围广度和内容辅导的深度上都做了较大的拓展，读者可以将它当做一个语料库。另一个是能够使读者在主题明确、分类清晰的结构中，直接浏览 欲知 的内容，省时省力，读者可以 随想即现 的速度直取学习重点。第一部分PartI商务谈判Unit1询盘问盘索要目录Inquiryaboutcatalogue3询问折扣Inquiryaboutdiscount5一般询盘Generalinquiries6具体询盘Specificinquiries7Unit2报价报盘实盘Firmoffer10虚盘Nonfirmoffer11延长有效期Extensionofquotation12无法报盘Noquotation14Unit3还价还盘价格Price17付款Payment18反还盘Counteroffer20Unit4买卖订购试订Trialorder24续订Repeatorder25部分接受订单Partlyacceptorder27确认订购Confirmorder28Unit5磋商价格到岸价CIF32批发价Wholesaleprices33无法打折Nodiscount35折衷让步Concessions36Unit6开标投标招标Tenderinvitation39投标Tenderparticipation41担保Guarantee43投标文件TheTenderDocuments44Unit7合资谈判投资环境Investmentenvironment48投资政策Investmentpolicy50合资形式Formofventure51合资责任Responsibilityofventure53经营管理Managementandadministration55Unit8合同协议起草合同Drawupadraftofcontract58修改合同Reviseacontract60签订合同Signacontract61履行合同Performacontract63Unit9订货数量小批订货Smallorder68大批订货Largeorder69供货不足Shortweight71数量折扣Quantitydiscount72Unit10商品质量质量要求Qualityrequirements76质量不符Disqualification78Unit11商品包装内包装Innerpacking82外包装Outerpacking84包装费用Packingcharge86包装破损Brokenpackages88Unit12货物运输交货Delivery92装运方式Modeofshipment94第二部分PartII商务信息Unit1商务信函正式信函Howtowritealetterinaformalsituation100信函措辞WritingEnglishbusinessletters103信件收费Whatsthepostageontheseletters107信中事宜Talkaboutwhathasbeenmentionedintheletter109附寄建议Pleaseenclosetheproposal110加急快件Anurgentletter110Unit2信函格式标准回信Prepareastandardletterofreply114确认订货的标准信函Standardletterforacknowledgingorders116标准催款单Usestandardreminderletterforunpaidbills117Unit3备忘录信和备忘录的区别Thedifferencesbetweenaletterandamemorandum121查找备忘录Whereisthatmemorandum122收发备忘录Didntyougetthememo123Unit4信息高速网上商机TradeandcommerceontheInternet127网上购物Theunconventionalwayofshopping130联网便利Theinternet131创建网站Settingupthewebsite132虚拟世界Thevirtualworld133信息高速路Informationhighwaysandtheinternet134Unit5商务邮件电子邮箱Email140发送邮件Sendanemail140规定和技巧Somerulesorskillsofemail143邮件联系Keepcontactthroughemail145理想媒体Theidealmediumforconveyingmessagesofallkinds146邮件重要性Icantimaginelifewithoutemail148有效管理Howtomanageemailmoreefficiently149垃圾邮件Junkemails150Unit6电报交换安装使用电传机Installanduseteleprinter154电传的优越性Theadvantagesoftelex155Unit7发送传真发传真Sendthefax163收件人Whoseattentionshoulditgoto163发急件传真Sendanurgentfax164传真机故障Thefaxmachineisoutoforder165发送报告副本Sendacopyofthisreport166回传真Areturnfax167发送成功SendSuccessfully168图像传真与文字传真Photographanddocument169给波士顿发传真SendafaxtoBoston170Unit8新型办公设备新复印机Anewduplicator174最新自动应答系统Anewautomatedansweringsystem175使用投影仪Theuseofoverheadprojector178第三部分PartIII商务会议Unit1会前准备会前通知Sendamemorandum185询问准备事项Checkpreparation186会议提醒Meetingreminder187准备就绪Beingready188Unit2会议开始时间问题Time192商谈时机Therighttime193交谈讨论Discussion194Unit3会议议程坚持原则Sticktotheprinciple198提出意见Proposesuggestions200增加议题Addingitems201Unit4会议讨论各抒己见Differentopinions207意见分歧Divergences209销售讨论Discussiononsales210定价意见Viewsonpricing212投资意见Viewsoninvestment213发展方案Developmentoptions215反馈意见Feedbackopinions216工作计划Workplan218议题发言Itemspeech219F10董事会议Boardmeeting221Unit5会议总结安排布置Arrangeandplan227简要总结Abriefsummary228总结重点Mainpointsummarization230Unit6会议结束下次开会时间Timeofnextmeeting235设置日期Setadate236第四部分PartIV商务往来Unit1公共关系宴会致词Banquetaddress242鸡尾酒会Acocktailparty243宣传效应Generatesignificantpublicity245周年庆典Companysanniversaryparty247新店开业Openingofanewbranch248庆功宴会Partytocelebratethesuccess250礼品赠送Presentsgiving251约见市长Keepanappointmentwithmayor252Unit2独家代理委派代理Appointyouasoursoleagent258申请代理Applyforbeinganagent259拒绝代理申请Declineagencyapplication261续签代理协议Signagencyagreement263Unit3商业广告广告与企业形象Advertisingandbusinessimage267广告与文化Advertisingandculture269广告策略Advertisingstrategy270寻找广告代理Lookforanadvertisingagency272刊登广告Placeanadvertisementinamagazine273选择商业媒体Selectionofbusinessmedia275媒体策划人员Mediaplanners277实施计划Carryouttheplan279广告效应Ettectofadvevtisement280Unit4市场调研市场调查Marketsurvey285市场定位Marketpositioning287目标消费者Targetaudience289查看销售额Salesreview290势态分析SWOTAnalysis291Unit5售后服务客户满意Customersatisfaction296询问售后服务Inquireaboutaftersaleservice298产品质量调查Productqualityinvestigation299解决问题Solvetheproblem301Unit6推销产品上门推销Doortodoorpromotion304电话推销Promotionviatelephone306展会推销Promotionatexhibition307商场推销Promotionatstore309Unit7产品推介产品展销Lookatourproducts313推荐产品Productrecommendation314介绍产品Productintroduction316卖点分析Sellingpoint317产品简报Makeaproductpresentation319产品质量Qualitycontrol320新品发布会Productlaunch321新品演示Newproductdemonstration323新品推介Newproductpresentation325Unit8贸易伙伴美国客商AvisitorfromAmerica329合作展望Businessprospect331业务范围Lineofbusiness332资信调查Statusreport334利好消息Goodnews335Unit9商家聚会展会报到Wecome340相关准备Makepreparations341展台搭建Setupbooths342产品展示Showtheproducts344Unit10产品发布功能介绍Introducefunctions349产品信息Productinformation350应对问题Faceproblems352Unit11新闻发布布置准备Makepreparations357成功秘诀Keytosuccess358应对询问Q A360第五部分PartV商务支付Unit1银行账户在问讯处Attheinquirydesk365账户类型Typesofaccounts366开立储蓄账户Openasavingsaccount367开立支票账户Openachequeaccount369注销账户Closeanaccount370Unit2账户交易存款Deposit374取款Withdrawal375转账Transferbetweendifferentaccounts377汇入汇款Incomingremittance378汇出汇款Outgoingremittance379Unit3结算货币兑换外币Foreigncurrencyexchange384汇率Exchangerates385结算货币TheCurrencyforsettlement387货币升值与贬值Appreciationanddevaluationofcurrency388汇率波动Thechangingexchangerate390转移汇率风险Transfertheriskfromthechangingexchangerate393Unit4支付条件财务状况调查Enquiriesaboutfinancialstanding400资信情况调查Enquiriesaboutcreditstanding402信用证付款PaymentbyL/C404催促开立信用证UrgeopeningofL/C408核对信用证CheckanL/C411修改信用证AmendanL/C413付款交单PaymentbyD/P416托收货款Makeacollection419分期付款Paymentbyinstallments422F10支票拒付Adishonoredcheck425F11防范拖欠Preventtheriskscausedbydelayinpayment427F12延迟付款Deferpayment429Unit5资金筹措申请担保贷款Requestforaguaranteedloan435申请外汇贷款Requestforaforeignexchangeloan436申请短期贷款Requestforashorttermloan438申请延长贷款期限Applyforanextendedloan440发行海外债券Floatationofoverseasbonds441第六部分PartVI商务招待Unit1迎接客户迎接客人Welcometheguest448外商到达Arrivalofforeignbusinessmen449帮取行李Letsgoandclaimtheluggage450去宾馆Onthewaytothehotel451抵达酒店Arriveatthehotel452路上寒暄Talkonthewaytothehotel453Unit2初次接触自我介绍SelfIntroduction457介绍同事Introducecolleagues460Unit3参观企业参观工厂Visitafactory464公司简介Briefintroductionofthecompany465欢迎客人Welcomethevisitors466流水线车间Assemblylineworkshop467样品室Sampleroom469参观日程Visitingschedule470简要介绍Briefintroduction471办公大楼Officeblock472介绍生产Introduceproduction473F10参观结束Finishvisiting474Unit4商务交通转机航班Connectingflight478预订机票Reserveaplaneticket480查询机票Askaboutplanetickets481改换机票Changeplanetickets482登机Boardtheplane483订出租车Callforataxi485道别Saygoodbye486Unit5商务宴请中午宴请Lunchappointment492约定晚宴Dinnerinvitation493选择酒品Orderwine494祝酒Toast495便餐Lunch496感谢邀请Thanksforbeinginvited497饯行晚宴FarewellBanquet498第七部分PartVII经营战略Unit1网络经营网上赚钱MakemoneyontheInternet503搜索引擎Searchengine505改良网站Improvewebsite506评价网络经营EvaluateEbusiness508Unit2企业重组合并与收购Mergerandacquisition513双赢战略Winwinstrategy514收购计划Potentialacquisitions515内部重组Reorganization517新的组织机构Neworganizationalstructure519Unit3企业文化跨文化合作Crossculturecooperation524管理与文化Managementandculture526公司价值观Corporatevalue528企业的行为与责任Behaviorsandresponsibilities531Unit4人力资源招聘条件Jobrequirement535绩效评估Performanceappraisal537管理人员培训Managementtraining539公司培训Companyretreat540