Successfulfashiondesignforkidsmustmeetverycomplexrequirementssuchasincludingchild-friendlyforms,coloursandfabricswhilstremainingmodernandadaptable.Consideringtheshortspanoftimeinwhichtheyareworn,theseclothesneedtobeaffordableandmustalwaysfulfillonemainpurpose:tobehardwearingandcomfortableatthesametime.Kidsfashiondesignmustimpressbothparentsandchildren,andalthoughthelatterarethewearers,itisgenerallytheparentsthatpickandpurchasetheitem.However,olderchildrentendtodeveloptheirowntasteandspecialpreferenceswhenitcomestocolours,cutsandfabrics.Theyknowexactlywhattheywanttolooklike.Similarlytoadults,theyembraceclothingasameansofexpressingtheirjuvenilepersonalityandneedtofeelcomfortableinwhatevertheyarewearing.Meetingthesedifferentdemandsiswhatmakeskidsfashiondesignsuchaspecialchallenge.