JJ的读者主要是日本各大城市的年轻女性，从在校大学生到公司职员。文章涵盖时装、美容、旅游、室内设计、工作机遇等方方面面现代年轻女性所十分关注的问题。JJisfashionmagazinegearedtofemalecollegestudentsandofficeworkersinmetropolitanareas.Articlesincludefashion,Beauty,travel,interiordesign,Jobopportunitiesandothertopicsofgreatconcerntocontemporaryyoungfemales.